Job Overview
Commitment To Mission:
• This job carries with it the obligation to uphold the Mission of Lone Star College
(LSC) in carrying out the duties of the position.
• A commitment to positive interpersonal behaviors, professional communication,
diversity, integrity, leadership, stewardship, respect and accountability to LSC
students and employees is essential.
Purpose And Scope:
• The Executive Director of College Relations will be responsible for providing
strategic leadership in the development, integration and execution of all external
relations activities, to include internal and external communication, media
relations, constituent and community relations and image and branding.
Essential Job Functions:
• Provide leadership and vision to create a strategic plan for community relations
including, but not limited to marketing, media relations, publications, events and
outreach
• Provide leadership to a cross functional implementation team including academic
& student services leadership teams, in the areas of credit and continuing
education courses and programs, corporate training, economic development
services, and cultural events for the internal and external community
• Participate in various external organizations i.e. chamber groups, civic and
charitable organizations and advise college leaders on appropriate image brand-
building activities to enhance the college’s standing in the community
• Develop and implement college brand within the community, serve on community
task forces, boards or committees related to college interest, and advise college
leaders on appropriate image brand-building activities and techniques.
• Provide leadership in the development of a crisis management plan and work
cohesively with internal and external constituencies
• Serve as spokesperson to ensure consistent messages to members of the
electronic and print press ensuring that the messages are positive and in the best
interest of the college; Direct, coordinate and support the promotion of campus
events to internal and external audiences
• Responsible of annual development and management of area budget
• Manage employees who are responsible for individual disciplines within the
following categories: media relations, digital and social media initiatives, special
events and the development of video programs that enhance the instructional
process
• Provide marketing and public relations support services for all internal
constituencies
• for other reasonable, related duties as assigned
Knowledge, Skills and Abilities:
• Must possess strong writing and public speaking skills
• Demonstrated expertise in advertising, marketing, promotion, supervision of office
staff and web marketing
• Critical thinking and problem solving skills required
• Ability to plan and implement effective, collegiate public relations and college
advancement strategies
• Demonstrated success as a team leader and project coordinator
• Excellent interpersonal skills and ability to work in a student-centered, team-
oriented environment
Required Qualifications:
• Bachelor’s degree from an accredited institution in public relations, journalism,
communications or a related field and at least 7 years of related work experience,
with at least 3 years in a management or director-level position
• Higher education may substitute for some experience
Preferred Qualifications:
• Master’s degree
• Experience as a public relations or college relations director
